WKNDLA is a contemporary jewelry line that embraces empowerment through self-expression. Each piece is handmade in Los Angeles with quality, comfort, and sustainability in mind. Behind every seasonless collection is a love for art in all forms and inspiration that draws upon nature, movement, history, mythology, and everyday moments.

My approach to jewelry comes from a background in sculpture and animation. It is my intention to create pieces that serve as storytellers and conversation starters while evoking a unique point of view. My hope is that they give the wearer the confidence to tell their story, encouragement to form new connections, and a reminder that we’re better together.

–Cindy Hsu Zell